top of page
The Iola Car Show is located at between Highway 161 and Highway J in Iola, WI 54945.
The Iola Car Show Is One Of America's Best Car Shows!
Join the over 2,300 show cars who grace our grounds each year!
Wondering where your classic fits in? We hope the following descriptions will help you to display your vehicle in the area where it will be seen and appreciated most!
Please note the following:
*Some categories have differing requirements for years of production accepted.
*Iola is not a competition. Each vehicle receives a dash plaque, but there are no trophies or awards.
*Each show car receives two 3-day wristbands ($60 value); one for driver and one guest.
*Confirmation begin early June. Just relax and enjoy yourself!
*We are looking for show quality vehicles! Please no vehicles with primer or rust.
We have adjusted our prices for show cars for Iola 2026. All categories, excluding Theme, now have a fee.

THEME SHOW CARS - To Be Announced around Christmas!
The highly anticipated theme for the Iola Car Show will be announced when the poster is revealed around Christmas time! Make sure to follow along on our email list and Facebook page for the most up to date information. This classification is free and will enter Gate #4. *Pre-registration is required
OTHER CLASSIFICATIONS:
Pre-War Display - *Drive-up Registration is allowed.
Open to all vehicles produced up to 1942 with few to no modifications. Vehicles will gather on the west side of the theme area. Enter Gate #4.
Post-War Display - *Drive-up Registration is allowed.
Open to all presentable vehicles produced from 1945-1995. Parking is west of the tower through Gate #3.
Blue Ribbon Concours - *Pre-registration is required
Showcases 1995 and older vehicles that are high quality restorations or fine original examples. Factory paint colors, stripes and decals, interior colors/materials, drivetrain, wheels, and model options are highlighted. This exhibit displays vehicles as if they were originally manufactured and provides correct examples for historical and restoration purposes. The show car director may issue an invitation, but we also accept applications for this area to be reviewed by the committee. Approved vehicles will be added to the Blue-Ribbon Concours invitation list for each year, and they cannot modify vehicle. Enter Gate #4.
Fin-Land Display - *Pre-registration is required
This area is within the Blue Ribbon Concours across from the Vintage Mobile Station and is developed for exhibiting high quality fin cars 1957 - 1961. This area is limited, must be reviewed, and approved. Enter through Gate #4.
Modified Display - *Drive-up Registration is allowed.
Welcoming vehicles 1995 and older that are considered hot rods, street rods, customized, low riders, rat rods, kit cars, tributes and replicas. Parking is on the east side of the Iola Car Show Offices. Enter through Gate #5.
Old Cars/Young Drivers - *Pre-registration is required
We celebrate our hobbyists under the age of 25 who own and/or have built a classic vehicle. Cars are encouraged to be at least 25 years old but exceptions may be made if approved. These vehicles do not have to be show-quality, but should be visually presentable and in running/driving condition. Stock and modified vehicles of all manufacturers are welcome! We do need your Date-of-birth and you would be able to pre-register until they age out. Please enter by Gate #3.
Survivor Display - *Pre-registration is required
1985 or earlier production vehicles that are presented as they came from the factory, wearing original paint, interior options, upholstery, chrome, wheels/hubcaps, and original power/drive train with no mechanical modifications. A survivor has been driven and may show signs of wear but is in particularly good, presentable condition and has obviously survived due to great care taken by owner(s), maintenance, and proper storage. It is a time capsule that has been maintained, but retains 80% or more of what it left from the factory with (not including regular maintenance items, such as belts, hoses, tires, exhaust, etc.) **Photographs are required and when approved are allowed in the Survivor Display if they do not make changes. Enter Gate #4, park west of the entrance.
Original Owners - *Pre-registration is required
This is a category dedicated to celebrating vehicles that have been owned by the same person, or within the same family, since being purchased new in 1985 and earlier. To qualify and pre-register, we would need you to verify with a copy of your Vehicle Title. Once we confirm it to meet the “Original Owner” category, we will include a window cling badge that you’re welcome to retain with the vehicle at your discretion. Original Owners will park together unless you already qualify for a different class and prefer to park there. Enter Gate #4.
Late Model Vehicle - *Pre-registration is required
This category celebrates 1996 and newer unique and prestigious late model productions. They will enter Gate #3.
Women With Wheels - *Drive-up Registration is allowed.
This display will highlight and celebrate women in the automotive hobby. Our goal is to empower others to pursue and participate in the hobby as well as demonstrate that gender is not a determining factor in classic vehicle interest, ownership, or knowledge. Please enter at Gate #5.
New Classifications for 2026!
Trucks - *Pre-registration is required
This display will highlight classic trucks 1995 and older as well as heavily modified or unique trucks 1996 and newer! Please enter at Gate #4.
Car Clubs - *Pre-registration is required
Vehicle owners interested in parking together to represent their Car Clubs must make registration and payment arrangements through (1) designated Club Representative. Likewise, confirmation materials will only be mailed to the (1) designated club representative. This classification requires a commitment to rope off your club's section on Monday or Tuesday of show week, to have appropriate club signage on display, and a minimum of 7 registered cars to represent a club. Please enter at Gate #4.
Show cars can arrive at 6:00 AM starting each day of the show!
If you have questions or have a car to be considered for display that requires pre-registration, send in pictures by June 1st to ali@iolaoldcarshow.com or Iola Car Show, 350 Chrome Place, Iola, WI 54945.
Telephone is (715)445-4000.
join our email list To stay up to date on all the show details!
Check out our proposed show car layout! While some areas remain the same year after year, some areas may move due to number of registrants.
Enjoy the cars!


bottom of page






