"MEETING OF THE MUSCLE" is the Special Exhibit Theme for the 2024 Iola Car Show. There has long been debate on what defines a "Muscle Car." The term was originally applied in the mid-1960s to intermediate size two-door, rear wheel drive American passenger cars with a factory high performance, often big block, V8 engine, from model years 1964-1972. For the Iola '24 Special Exhibit display, we will stay with the original definition and include factory high performance "Pony Cars," such as Mustang and Camaro, which fit the definition soon after their introduction. Examples of models we would like to have displayed are: Pontiac GTO, Chevelle Super Sport/SS, Z28 Camaro, Plymouth Roadrunner, GTX, and AAR 'Cuda, Boss 302 and 429 Mustang, AMC Javelin/AMX 390/401, all Mopar Hemi and Wedge 426 and 340/440 Six Pack cars, Dodge Charger, Super Bee, and Challenger, Ford Fairlane GT and Thunderbolt, to name just a few. Each year the Iola Car Show is proud to recognize a theme. Although some cars will be asked to park inside the Special Exhibit building, that is usually arranged in advance by the show car director and the WSAH (Wisconsin Society Auto Historians). Theme area also has special parking south of the Iola Car Show Convention Center on the pavement. Pre-registration is required and there is no fee. They will enter Gate 4.

Hours during the car show; Gates open at 7 AM for spectators and close after the concerts. Office hours for the car show during the off-season are 8 am until 4 pm, Monday thru Friday.

Admission for 1-day is $20 and 3-day is $30. All children 12 and under are free! Parking provided by the Iola Car show is free and a complimentary bus service is included. Follow the signs to Gate #19 for free parking.

No, pets are not allowed. The Iola Car Show is not a safe environment for animals due to the heat, sounds, and crowds. Only ADA compliant service animals are allowed on the grounds. DEFINITION OF A SERVICE ANIMAL Q1. What is a service animal? A. Under the ADA, a service animal is defined as a dog that has been individually trained to do work or perform tasks for an individual with a disability. The task(s) performed by the dog must be directly related to the person's disability. Q2. Are emotional support, therapy, comfort, or companion animals considered service animals under the ADA? A. No. These terms are used to describe animals that provide comfort just by being with a person. Because they have not been trained to perform a specific job or task, they do not qualify as service animals under the ADA.

Located near Gate #1, scooters can be rented through Vista Mobility. Copy the below link into your browser to reserve yours today! Or give them a call at 262-677-2696. Total cost is $88 (all fees included). https://www.vistamobility.net/events/?product=sc

Our golf cart rentals are managed through Jim's Golf Cars. Registration is now open! Click here to rent one today! https://rent.jimsgolfcars.com/reedsville-wi/iola-car-show Rental Fee on or before June 10th, 2025: $132 a day (All Fees Included) After June 10th, 2025: $175 a day (All Fees Included) Only 4-Passenger Cars (Limited Availability for Each Day). Rental Times: 7a.m.-6 p.m. each day Must be 18 years of age to rent. Must posses a valid driver license and show at time of rental.

Click here to register your personal cart. Golf carts are required to stay on the Golf Cart Path until 6 PM. The pink line on our maps shows where carts can travel, please review the map here.

Handicap parking is locate at Gate #1 on County Road J. This is where the mobility scooters are located. There will also be limited handicap parking at Gate #5 on HWY 161.

If you're into camping, we offer 20'x30' and 20'x50' spaces available! See our webpage for more info; https://www.iolaoldcarshow.com/camping If you'd like a hotel, check out this area accommodations file below! The Iola Car Show does not have a block of rooms or discounts for using area hotels. AirBnB & VBRO are always great options to look at for a home away from home!

Iola 2025 is July 10th-12th.

2025 - July 10-12 2026 - July 9-11 2027 - July 8-11 2028 - July 6-8