Iola Car Show Search Results

Our staff at the Iola Car Show is ready to help in any way. Contact us today with all your questions! Send us an email :) First Name Last Name Email Write a message Submit Thanks for submitting! Contact Us Mailing Address (NEW) 350 Chrome Place Iola, WI 54945 Give Us A Call! - 715-445-4000 Car Show Office & Grounds 350 Chrome Place, Iola, WI 54945

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The Iola Car Show is America's Greatest Car Show & Swap Meet. Operated by the Non-Profit Iola Old Car Show, Inc., the show attracts over 100,000 people to the small town of Iola, Wisconsin. Iola Old Car Show, Inc. A 501(c)(3) non-profit leveraging the power of vehicles to create memories and transform lives. Learn more about our mission Iola Car Show Iola 2026 715-445-4000 July 9th - 11th Iola Wisconsin $20 for 1-day Admission $30 for 3-day Admission Cash & Credit Card Accepted at All Gates Gates open at 7 AM Show ends after Concerts Buy Spectator Admission Here! Iola 2026 is... America's Car Show & Swap Meet! We’re excited to officially unveil the 2026 Iola Car Show and Swap Meet poster and theme, and this one is extra special. As our nation celebrates America’s 250th birthday, the Iola Car Show and Swap Meet is proud to roll out the theme: “America’s Car Show & Swap Meet. ” This year’s theme vehicles will highlight the colors and spirit of our country, featuring: Red , White, and Blue Vehicles 1995 and older Military vehicles These vehicles will come together in a patriotic tribute that honors American ingenuity, history, and horsepower! And that’s not all—there’s a special themed display in the works that we’re keeping under wraps for now. Details will be released at a later date, but trust us… it’ll be worth the wait. Thank you for being part of what makes Iola truly America’s Car Show & Swap Meet. We can’t wait to celebrate this milestone year with you. Special Guests Derek Bieri Derek Bieri, the face of Vice Grip Garage , is a fan-favorite YouTube creator known for reviving long-forgotten vehicles and driving them home against all odds. This marks his 4th year appearing at our show, and his hands-on, down-to-earth love of classic cars keeps crowds coming back for more! Patrick Duffy & Linda Purl Patrick Duffy and Linda Purl are beloved television and film actors, best known for iconic roles in series like Dallas and Happy Days, along with decades of work on stage and screen. Appearing together, they bring classic star power and timeless Hollywood charm to the show. Shaun Umscheid Shaun Umscheid—better known as the “What? Nooo Waaay!” guy—is a viral car-show personality famous for his over-the-top reactions to incredible builds. His genuine excitement and big-energy enthusiasm have made him a fan favorite across the car community. Emily & Aaron Reeves Emily and Aaron Reeves of Flying Sparks Garage have been staples of the car show for several years, known for their hands-on builds, metal fabrication, and down-to-earth garage know-how. Their craftsmanship, humor, and genuine love of cars make them a longtime fan favorite year after year! Millennials & JDM Fans — This One’s for You... Sung Kang is coming to Iola! Known worldwide as Han from the Fast & Furious franchise, Sung Kang brings real car culture to the screen and beyond. He’ll be appearing at the Iola Car Show as he promotes his upcoming independent film, Drifter, set for release in the U.S. this spring. Drifter is Sung’s love letter to the car community — a story rooted in passion, craftsmanship, and the emotional bond between driver and machine. And yes, the car’s name is Lola, which feels anything but coincidental. Much like Iola itself, Drifter celebrates community, culture, and preserving what makes car enthusiasm real. This appearance is something special. Sung isn’t just stopping by — he’s sharing a film built from the ground up by car people, for car people. If JDM culture, independent film, and meaningful automotive storytelling speak to you, this is your moment. Check out more details at https://www.driftermovie.com/ STATISTICS 120,000+ Attendees 4,000 Swap Spaces 2,300 Show Cars National Sponsors 400 Car Corral Spaces 1,500 Camp Sites The Iola Car Show is one of America’s greatest auto events! With 2,500 show cars, 4,000 swap spaces, 1,600 campsites, 350 for sale car corral spaces and some of the best food anywhere, there’s something for everyone to enjoy. The event offers free parking, free admission for children 12 and under, and affordable fun for the whole family. Be sure to check out the special guests, concerts, pin-up contest, unveilings, and other ceremonies throughout the event! Subscribe to our email newsletter to stay up to date on the latest! Take a look at our Iola 2025 Directory! Check out our 2025 Sponsors!

Maximize your weekend at the Iola Car Show by planning your route now! Ready to plan your weekend at the Iola car show? Take a look at some helpful hints to make sure you see EVERYTHING Iola has to offer! Click here to view the Show Grounds Map! Parking & Buses We offer free spectator parking! Follow the street signs to get to the Iola Car Show Spectator lots, Gate #19. These will locate you near Gate #1, our main spectator entrance. Please note a number of paid private lots surround the show grounds. The bus shuttle runs from the campgrounds to Gate #16 in the car corral area. It also operates in spectator parking, continually dropping off at Gate #1. *Golf carts are allowed around the perimeter of the grounds. See the golf cart path (pink line) on the show grounds map for the path. If you need help up and down the aisles, we allow 1-person mobility scooters. Where do I go to see... Special Guests Head to Gates 3 and 4. Special guests will be located on the main drag. Blue ribbon Head to Gates 4 and 5. Blue Ribbon cars are along Hwy. 161 and it's a great place to start the show off at! Show Cars To see a full show car layout, click here! Head to Gates 3 and 2. Your post-war cars, the Old Cars Young Drivers, and the new Late Model vehicle category are located along Hwy J! Swap Meet Head to Gate 1, 15, 2 & 6. As you can see, you can't really go wrong when viewing the swap meet no matter what gate you enter! Located on the East side of the grounds, Gate 1 is the most popular swap meet entrance due to the proximity to free spectator parking. Car Corral Head to Gate 15. A show of its own, check out all the cars for sale in this lot. This area is fun to walk thru for the shear variation in cars for sale. iola gearkiDS Head to Gate 3. This is our 3rd year offering the Iola GearKids - a fun activity-filled area for kids to enjoy the show! The kids can get their hands dirty with Waupaca Foundry's "Foundry in a Box," they can pickup a scavenger hunt card, or get their face painted, plus so much more! The OASis Straight East of the Tower. This is a park-like addition to the show created in 2024! There are food, drinks, shade and lots of seating! Make sure to take a rest stop at the Oasis! View Maps Here!

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Iola Car Show is the place to show off your beautiful car! With over 2,500 show cars each year, it's no wonder people keep coming back! Show Car The Iola Car Show is located at between Highway 161 and Highway J in Iola, WI 54945. The Iola Car Show Is One Of America's Best Car Shows! Join the over 2,300 show cars who grace our grounds each year! Wondering where your classic fits in? We hope the following descriptions will help you to display your vehicle in the area where it will be seen and appreciated most! Please note the following: *Some categories have differing requirements for years of production accepted. *Iola is not a competition. Each vehicle receives a dash plaque, but there are no trophies or awards. *Each show car receives two 3-day wristbands ($60 value); one for driver and one guest. *Confirmation begin early June. Just relax and enjoy yourself! *We are looking for show quality vehicles! Please no vehicles with primer or rust. Pre-Registration is open for All Participants. Participant Login *Returning participants will need to initiate their account through the registration email. If you did not receive this email, fill out the form below. New to Iola? Fill out this contact form and we will get you registered in our new system! Once completed, we will send you a link from the Iola Car Show Online System powered by ExpoCad within 3 days. First name Last name Email Submit We have adjusted our prices for show cars for Iola 2026. All categories, excluding Theme, now have a fee. THEME SHOW CARS - The highly anticipated theme for the Iola 2026 is America's Car Show & Swap Meet. We are welcoming Red , White, and/or Blue vehicles 1995 and older, and Military vehicles. This classification is free and will enter Gate #4. *Pre-registration is required OTHER CLASSIFICATIONS: Pre-War Display - *Drive-up Registration is allowed. Open to all vehicles produced up to 1942 with few to no modifications. Vehicles will gather on the west side of the theme area. Enter Gate #4. Post-War Display - *Drive-up Registration is allowed. Open to all presentable vehicles produced from 1945-1995 . Parking is west of the tower through Gate #3. Blue Ribbon Concours - *Pre-registration is required Showcases 1995 and older vehicles that are high quality restorations or fine original examples . Factory paint colors, stripes and decals, interior colors/materials, drivetrain, wheels, and model options are highlighted. This exhibit displays vehicles as if they were originally manufactured and provides correct examples for historical and restoration purposes. The show car director may issue an invitation, but we also accept applications for this area to be reviewed by the committee. Approved vehicles will be added to the Blue-Ribbon Concours invitation list for each year, and they cannot modify vehicle. Enter Gate #4. Fin-Land Display - *Pre-registration is required This area is within the Blue Ribbon Concours across from the Vintage Mobile Station and is developed for exhibiting high quality fin cars 1957 - 1961 . This area is limited, must be reviewed, and approved. Enter through Gate #4. Modified Display - *Drive-up Registration is allowed. Welcoming vehicles 1995 and older that are considered hot rods, street rods, customized, low riders, rat rods, kit cars, tributes and replicas. Parking is on the east side of the Iola Car Show Offices. Enter through Gate #5. Old Cars/Young Drivers - *Pre-registration is required We celebrate our hobbyists under the age of 25 who own and/or have built a classic vehicle. Cars are encouraged to be at least 25 years old but exceptions may be made if approved. These vehicles do not have to be show-quality, but should be visually presentable and in running/driving condition. Stock and modified vehicles of all manufacturers are welcome! We do need your Date-of-birth and you would be able to pre-register until they age out. Please enter by Gate #3. Survivor Display - *Pre-registration is required 1985 or earlier production vehicles that are presented as they came from the factory, wearing original paint, interior options, upholstery, chrome, wheels/hubcaps, and original power/drive train with no mechanical modifications. A survivor has been driven and may show signs of wear but is in particularly good, presentable condition and has obviously survived due to great care taken by owner(s), maintenance, and proper storage. It is a time capsule that has been maintained, but retains 80% or more of what it left from the factory with (not including regular maintenance items, such as belts, hoses, tires, exhaust, etc.) **Photographs are required and when approved are allowed in the Survivor Display if they do not make changes. Enter Gate #4, park west of the entrance. Original Owners - *Pre-registration is required This is a category dedicated to celebrating vehicles that have been owned by the same person, or within the same family, since being purchased new in 1985 and earlier. To qualify and pre-register, we would need you to verify with a copy of your Vehicle Title. Once we confirm it to meet the “Original Owner” category, we will include a window cling badge that you’re welcome to retain with the vehicle at your discretion. Original Owners will park together unless you already qualify for a different class and prefer to park there. Enter Gate #4. Late Model Vehicle - *Pre-registration is required This category celebrates 1996 and newer unique and prestigious late model productions. They will enter Gate #3. Women With Wheels - *Drive-up Registration is allowed. This display will highlight and celebrate women in the automotive hobby . Our goal is to empower others to pursue and participate in the hobby as well as demonstrate that gender is not a determining factor in classic vehicle interest, ownership, or knowledge. Please enter at Gate #5. New Classifications for 2026! Trucks - *Pre-registration is required This display will highlight classic trucks 1995 and older as well as heavily modified or unique trucks 1996 and newer! Please enter at Gate #4. Car Clubs - *Pre-registration is required Vehicle owners interested in parking together to represent their Car Clubs must make registration and payment arrangements through (1) designated Club Representative. Likewise, confirmation materials will only be mailed to the (1) designated club representative. This classification requires a commitment to rope off your club's section on Monday or Tuesday of show week, to have appropriate club signage on display, and a minimum of 7 registered cars to represent a club. Please enter at Gate #4. Show cars can arrive at 6:00 AM starting each day of the show! If you have questions or have a car to be considered for display that requires pre-registration, send in pictures by June 1st to ali@iolaoldcarshow.com or Iola Car Show, 350 Chrome Place, Iola, WI 54945. Telephone is (715)445-4000 . Show Car - Things to Know Before You Go! join our email list To stay up to date on all the show details! Check out our proposed show car layout! While some areas remain the same year after year, some areas may move due to number of registrants. Enjoy the cars! Show Grounds Map Show Car Rules

Camp right next to the Iola Car Show! Stay with us while you enjoy the annual Iola Car Show. Camping Stay in our campgrounds and make some memories! No need to even leave the Iola Car Show grounds, we have sites available for tent camping to oversized RVs! The Iola Car Show Campground is located at E2196 Johanson Rd, Iola, WI 54945 Pre-Registration is open for All Participants. Participant Login *Returning participants will need to initiate their account through the registration email. If you did not receive this email, fill out the form below. New to Iola? Fill out this contact form and we will get you registered in our new system! Once completed, we will send you a link from the Iola Car Show Online System powered by ExpoCad within 3 days. First name Last name Email Submit Full weekend fee includes tw o wristband admissions per space - WEDNESDAY to SUNDAY! 20’ x 30’, Non-Electric - $150 N-S 17-55 T-Y 31-55, No Generators 20’ x 50’, Non- Ele ctric - $195 A-G 1-55 A-G 56-105, H-I 81-105, 24-Hour Generator 20’ x 60’, Pull-thru Non- Ele ctric - $210 H-J 7-55 H & I 56-80, 24-Hour Generator 20’ x 100’, Non-Electric - $295 P , Q & R 81-105, Oversized Units + 24-Hour Generator 20’ x 50’, Water & Electric - $295 Z 31-62 -SOLD OUT! Please reach out if you would like to sponsor additional W&E sites or if you would like to be placed on a waitlist. 20’ x 50’, Vintage Ca mping - $120 VC 1-25, 1975 & Older Free shuttles to the Car Show Grounds will begin each morning at 6:00 a.m. until 7:00 p.m. Thursday through Saturday. The campground is located on the south end of our grounds. The entrance is off of State Highway 49 at E2196 Johanson Road. We have 1,600 sites and will register you at the reception barn as you enter the area. The campground will offer you shower facilities, water points, pit restrooms and portable restrooms. We now have 30 sites that offer electric/water hook-up! Get on our waiting list and sponsor this area today! There is a designated area within the campground that allows 24 hour use of generators. All other areas of the campground will have a designated quiet time of 11:00 p.m. to 6:00 a.m. Self-contained fires are allowed, weather permitting. Grills / campfires must be contained and attended at all times. Ashes must be disposed of in clearly marked containers found throughout the campground. As a service to our campers we provide free buses to the show grounds. Buses run non-stop between 6:00 a.m. – 7:00 p.m. Tank Pumping We do not have a pumping station on the grounds. If you would like your tanks pumped before you leave the grounds, please call Packerland Portables to schedule; (920)362-4275 Camping - Things to Know Before You Go! join our email list To stay up to date on all the show details! Campground Map Campground Rules Take a Closer Look at our Campground!

Need to sell your car? Bring it to the Iola Car Show. All ages of cars are welcome! Over 1,000 car corral spaces. Car Corral A show of its own! Hundreds of cars for sale in the huge Car Corral! Just think, one of them could be yours. The Iola Car Show Car Corral is located at 7127 County Highway J, Iola, WI 54945 Pre-Registration is open for All Participants. Participant Login *Returning participants will need to initiate their account through the registration email. If you did not receive this email, fill out the form below. New to Iola? Fill out this contact form and we will get you registered in our new system! Once completed, we will send you a link from the Iola Car Show Online System powered by ExpoCad within 3 days. First name Last name Email Submit 400 sites are available for people wanting to sell their vehicle manufactured in ALL YEARS All vehicles are welcome - no cut-off age! Find everything from a fixer-upper to a polished show piece. The vehicles must be able to run if they are parked on the ground in these spaces. Non-running vehicles will not be allowed in the Car Corral, they must be in the Swap area. Pricing Car Only (10' x 30') - $70, includes one wristband admission Car on Trailer (10' x 60') - $110, include one wristband admission Car Corral - Things to Know Before You Go! join our email list To stay up to date on all the show details! Car Corral Map Car Corral Rules

Something bigger is happening in Iola... And we want you to be a part of it. Welcome home to Iola. Something bigger is happening... There is something magical and incredibly important that happens when you enter these grounds. We want you to pay attention to it and take a part of it with you wherever you go when you leave. These grounds are not a digital space, where algorithms serve you content to keep your attention and deliver you ads, and where extreme views go viral and are represented as mainstream. We are living in a time that many forces seek to keep us divided, and polarization among people is at an all-time high. On these grounds, members of our local communities who don’t always get along and who don’t always see eye to eye put their differences aside to work hand in hand serving the tens of thousands of participants we welcome to the community one week each year. On these grounds, participants come from all across America and beyond, all with different views on politics, values, religion, and more. For more than 50 years, we have come together to share and experience the things that bring us all together instead of focusing on the things that drive us apart. When you are here with us, you are with your neighbors and family. You are connecting with people face to face. Take the time to realize and enjoy just how much we all have in common, and how many positive things we share. More importantly, take that sense of human connectedness back with you when you leave, and share it with others. Welcome Home to Iola.

The Iola Car Show is magic to so many people. Read here to see why we think it's the greatest car show and swap meet. The Magic of Iola There is something magical and incredibly important that happens when you enter these grounds. We want you to pay attention to it and take a part of it with you wherever you go when you leave. These grounds are not a digital space, where algorithms serve you content to keep your attention and deliver you ads, and where extreme views go viral and are represented as mainstream. We are living in a time that many forces seek to keep us divided, and polarization among people is at an all-time high. On these grounds, members of our local communities who don’t always get along and who don’t always see eye to eye put their differences aside to work hand in hand serving the tens of thousands of participants we welcome to the community one week each year. On these grounds, participants come from all across America and beyond, all with different views on politics, values, religion, and more. For more than 50 years, we have come together to share and experience the things that bring us all together instead of focusing on the things that drive us apart. When you are here with us, you are with your neighbors and family. You are connecting with people face to face. Take the time to realize and enjoy just how much we all have in common, and how many positive things we share. More importantly, take that sense of human connectedness back with you when you leave, and share it with others. Welcome Home to Iola.

Learn about the non-profit Iola Old Car Show, Inc. and it's mission! Mission Statement: Together, we leverage the power of vehicles to create memories and transform lives. How did we get here, and what does it mean? Humble beginnings... In 1972, Chet sent out a simple letter inviting a few friends to an afternoon hosted by the Iola Lions. About 20 cars gathered on the grass near Lake Iola to chat about the Old Cars Weekly publication that was started just the year before. Just like that, the event was launched and in a matter of just a couple of years had grown so much in size and popularity it outgrew the park. In 1976 the event migrated to its current location, surrounding the growing Krause Publications operation, where it was becoming the premier swap meet in the Midwest. It relied heavily on support from local organizations to manage parking, food services, garbage and other event hosting needs, and in 1984 was incorporated as Iola Old Car Show, Inc., a 501(c)(3) Charitable Non-Profit Corporation. At the time of transition to 501(c)(3) in the mid 1980s, efforts were being led by 4 community organizations, including Iola Lions Club, Iola Fire Department, Iola Winter Sports Club and Iola-Scandinavia Jaycees. All of which have an interest in serving our community through their charitable efforts. As the crowds kept growing, naturally more help was needed, and the Community Organizations grew to 13, adding Iola American Legion, Iola Conservation Club, Iola Hospital Auxiliary, Norseman Snowmobile Club, Ogdensburg Fire Department, Sons of Norway, Stevens Point Old Car Club and the Waupaca VFW. Over time, more than 100 additional community organizations have been added to the ranks to assist in making our flagship event possible. We are all working together to positively impact our community. Those organizations gather volunteers to help operate the various jobs during the event, and the organizations receive proceeds from the event. To date, Iola Old Car Show, Inc has issued more than $9 million to those volunteer organizations and community projects. Here's a list of the community organizations who volunteer to increase their charitable giving. Donate Volunteer 501(c)(3) Non-Profit Charitable Organization Our Community 52 years of giving back. Economic Impact and Community Development Know More Focusing on the next generation. Education Learn More Our reach extends far beyond our little town. The Magic of Iola Read More

Want to be a sponsor of America's Greatest Car Show and Swap Meet? Contact us today! Become a Sponsor... Participating as a sponsor or exhibitor at the Iola Car Show puts you in the spotlight at one of America's premier car shows and swap meets. Your brand and products will be showcased to thousands of potential buyers, including both retailers and wholesalers. Whether you're a local business aiming to attract attendees or a national brand seeking to grow your B2B connections, we have the resources you need to thrive. CLICK BELOW TO VIEW OUR AUDIENCE DATA AND DEMOGRAPHICS We can't wait to hear from you! A Huge thanks to our INCREDIBLE National & Local Sponsors!